Pets are family, and as our family, we want to do our best to keep them safe, healthy, and happy. Bully sticks, while great for keeping your dog mentally stimulated and their teeth healthy, but they pose a huge safety concern: safety. Bow Wow Labs, driven by the passion to ensure pet safety, developed their flagship product, the Bow Wow Buddy safety device for bully sticks, to ensure dogs could enjoy their treat without the risk of choking. Tested and designed for dogs of all sizes, this innovative safety device secures bully sticks, providing dogs with more chewing freedom while ensuring their owners can relax.
Despite early success, Bow Wow Labs faced a critical juncture with a conversion and revenue plateau on their website. Gearing up for their biggest opportunities yet, including a potential deal with Target, Bow Wow Labs sought a partner to overhaul their ecommerce presence. The urgency was palpable as they needed to capitalize on upcoming ventures and elevate their site to new heights.
In just 9 weeks, we worked closely with the Bow Wow Labs team to completely transform their website. The process began with 3 weeks of discovery, delving into Bow Wow Labs’ unique challenges and opportunities. Following this, 4 weeks of intensive design shaped a new, visually stunning website, starkly contrasting the old version. With a condensed 2-week development phase, a feat unheard of in Shopify development, we implemented conversion-driving site features + capabilities the old site lacked. When you compare the old site and the new site, the difference in design is like night and day, reflecting a more polished look better aligned with the brand.
Bow Wow Labs had hit a plateau in terms of online conversion and revenue. While they were still successfully selling their products, the team knew they had to make some UX improvements to the site to push through their conversion inflection.
We introduced a cart upsell feature and a user-friendly cart drawer, significantly improving the customer journey. In an effort to better communicate the brand’s mission and product benefits, we elevated their below-the-fold storytelling on their product description pages and beyond. The website, now aligned with industry standards, stands ready for the exciting opportunities ahead, marking its success with Bow Wow Labs’ most profitable date yet on the day of launch.
Web analytics service offered by Google that tracks and reports website traffic.
Tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Lets you measure, optimize & retarget audiences for your ad campaigns on Facebook & Instagram.
Online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.
An ecommerce marketing automation platform for email and sms, with a built-in CDP.
Enables you to measure, optimize and build audiences for your Pinterest ad campaigns.
Provides comprehensive, customizable legal solutions for your ecommerce site, ensuring compliance with privacy laws and regulations.
Empowers your ecommerce business with an extensive affiliate marketing network, driving traffic and increasing sales through performance-based partnerships.
Yotpo is a comprehensive user-generated content (UGC) and review tool allowing businesses to collect and display customer reviews, ratings, photos, and videos.
Yotpo is a powerful subscription tool allowing your customers to conveniently purchase their favorite products on autoship.
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