From WordPress to Shopify, Entera Skincare’s headless commerce evolution leads to unprecedented success

Dedicated to innovation and quality, Entera Skincare empowers customers to achieve healthier skin and invigorating scalp care. Their commitment to providing a grooming experience that enhances confidence sets them apart in the skincare industry.

quote
+108%
Increase in orders
4.43%
Conversion rate
+$9,000
MRR generated from Yotpo subscription within one month after launch
Shopify architecture + best practices via Metafields Website design bl!nk development Continued CRO

Speedy replatforming

Starting on WordPress, Entera Skincare’s initial success highlighted the brand’s potential within the industry. However, as the brand envisioned long-term growth, they recognized the limitations of WordPress. In response, Entera Skincare sought a comprehensive solution that would align with their expanding vision.

In a swift three-week transition, our team migrated Entera Skincare from WordPress to Shopify, leveraging the capabilities of bl!nk. We set up and integrated Yotpo, Klaviyo, and other best-practice tools the Entera Skincare team needed to amplify their digital presence and set the stage for sustained growth.

Subscription program implementation

With their subscription program set up on Yotpo, Entera Skincare wanted the website to showcase their subscription option clearly to their users while shopping. On the product description page, customers choose between a one-time purchase or a subscribe-and-save option directly from the product description page. To encourage subscription adoption, we implemented additional messaging highlighting the discount available to customers who opt for recurring deliveries. The PDP clearly displays the subscription discount, and customers can also easily choose from various delivery schedules.

After launch, the subscription program was met with resounding success, leading to a significant surge in monthly recurring revenue.

before bl!nk
after bl!nk

Integrations we used -

Google Analytics

Web analytics service offered by Google that tracks and reports website traffic.

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Google Tag Manager

Tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

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Klaviyo

An ecommerce marketing automation platform for email and sms, with a built-in CDP.

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Facebook Pixel

Lets you measure, optimize & retarget audiences for your ad campaigns on Facebook & Instagram.

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Google Ads

Online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.

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Refersion

A powerful affiliate marketing platform designed to help businesses track and manage their affiliate programs.

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Yotpo Reviews

Yotpo is a comprehensive user-generated content (UGC) and review tool allowing businesses to collect and display customer reviews, ratings, photos, and videos.

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Yotpo Subscriptions

Yotpo is a powerful subscription tool allowing your customers to conveniently purchase their favorite products on autoship.

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Spotify Ad Pixel

Measure, optimize & retarget audiences for your ad campaigns on Spotify.

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